Rent-a-taxi service, The ‘Forsche’, is soon going to replace mumbai’s omnipresent black-and-yellow taxi, late in the month for the women folk.
 
The sliver-white cars with a purple pink logo will be chaffeured by women and is exclusive for women following the lines of Dubai’s “Women’s Taxi”, UK’s “Pink Ladies” and Moscow’s “Pink Taxi”. The taxi interiors will have the feminine touch with women’s magazines, mirrors, mini cosmetic kits and the works.
As of now the service is  between 8 am-8 pm. “It’s not a women’s liberation thing, ” says founder Revathi Roy. It’s not only safety concerns that have prompted the move. “it’s a need,” says the 47-year-old businesswoman. “When I sit in a taxi, I am not comfortable—it’s everything from hygiene to the driver gawking at you in the mirror,” she adds. So, it will be an acute contrast in the new taxi fleet—English speaking women graduates driving you around the city, as you paint your nails or curl up with a magazine.
 
Selecting 18 skilled drivers from the total applicants of 182 was the tough bit for Roy. “The quality of driving had to be the best,” She says. From the logistics to financing, the last two months have been hectic though exuberant, as she fine-tuned her business model. “Clients can book the cab for half day (8am-2pm) or full day,” adds Roy. While the daylong pampering could leave you poorer by Rs 4,000, the rates are negotiable, she adds.
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